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Monday, June 07, 2004

 
Call center jobs in America are not being lost after all

Economist (May 29, 04) has an article:

As per Datamonitor, a research firm, American call centers employed 2.86 m workers at the end of 2003. Over the next 5 years, this number should rise to 2.94 m. A surprising source of demand is Asia, where firms are increasingly outsourcing IT and back-office work to high-tech American firms (how is ‘reverse outsourcing’ as a term). Though only some of this work goes directly to create jobs in America, because these American firms are the likes of global majors IBM and Motorola.

There are many reasons why American firms might prefer hiring American call-center works to foreign ones. Miscommunication due to different accent is a risk. Also, firms need scale to make outsourcing worthwhile – [as per ClientLogic] American firms need to outsource at least 200 jobs abroad to make it pay. Owners of upmarket brands often prefer to associate with more expensive, American-based customer care.

As per Datamonitor, America’s call center industry is running close to capacity, and is struggling to meet growing demand.

It seems to me that offshore call centers will take at least some time to become completely at par with onshore ones.